@eastcarolina @lancesnacks #Nabs March 31

I started the Coach4aday blog in 2014 and have done daily posts on one topic for each year. In 2014 my daily posts were on the “Beer of the Day”, 2015 it was “A Friend of a Friend”, 2016 I wrote about “North Carolina”, and in 2017 it was “Colleges and Universities”.

The one consistent piece of feedback I have received with this blog is the 2015 series on “A Friend of a Friend”. Readers and blog followers said please bring it back. The stats also back that up with the number of views each of those posts received.

So in 2018 two things will happen with the Coach4aday blog; One I plan to collaborate with a friend named John Rancke and revisit some of those 2015 “A Friend of a Friend” posts and do some new ones with a slightly different twist. I write the posts on odd-numbered days each month and John handles the even-numbered days.

In addition John and I will write about things we both are interested which will include basketball, food, people, music, our granddaughters, and great stories.

If you want to follow the blog via email go to the bottom right of the post and click the follow button.

My twitter handle is @coach4aday2 if you want to follow the blog that way.
John’s twitter handle is @johnrancke if you want to reach out to him.

Lance Crackers and Campbell Soup

This post was originally published on February 16, 2016 but has been updated.

On Monday March 25th around 8:30 a.m. I  had just finished up my 3 mile walk/run and started reading the paper. On page A12 of the Fayetteville Observer there was a story that caught my eye. The maker of Lance peanut butter sandwich crackers is about to be bought out by Campbell Soup for 4.87 Billion Dollars (in cash).



I grew up in Northern New Jersey not too far from New York City. Breakfast for me as kid consisted of usually cereal, oatmeal, English muffin, and juice. Sunday’s before church might see eggs and bacon but that was my definition of breakfast when I went off to college.
I remember my first week at East Carolina University running a little late for class and looking for something for breakfast. I was with a classmate and he suggested heading to the snack bar alongside of Wright Auditorium. We entered across from the entrance to the Rawl Building . What he ordered altered my perception of breakfast forever and introduced me to the unique culinary breakfast choices of the south.

Photos below
(l-r) Rawl and Wright Auditorium at East Carolina University. You can make out Rawl in second photo located to the far right of Wright. The Snack bar back in the 1970’s was located on right side entrance of Wright. Today this is the  location of Dowdy Bookstore.

At that snack bar for the first time in my life I heard the term “Nabs”.  For many in Eastern North Carolina “nabs” was apparently a perfectly suitable breakfast item. My friend ordered a coke and a pack of nabs. I was shocked about two things a soda for breakfast and a pack of 6 crackers called “nabs”.

I don’t know why but when I first wrote this post I thought about Lance Toast Chee Crackers and how did they get called Nabs. Lance Crackers are made in North Carolina. The company was started in 1913. The Toastchee is a brand of crackers that Lance produces. Lance Incorporated is currently headquartered at the Ballantyne Industrial Park in Charlotte, NC and is a billion dollar publicly traded company. It was merged with Snyder’s of Hanover in 2010.
Here is what I found out about the name “Nabs”.
The term has its origins back to 1924 when the National Biscuit Company (Nabisco) introduced a snack, put in a 5-cent sealed packet called “Peanut Sandwich Packet”. They soon added a second, “Sorbetto Sandwich Packet”. These packets allowed salesmen to sell to soda fountains, road stands, milk bars, lunch rooms, news stands etc. Sales increased and in 1928 the company adopted and started to use the name NAB, which immediately won the approval of the public. This term caught on and is still widely used today. In 1935 Lance introduced the Toastchee and it grew in popularity.
Later on in my freshman year I became hooked on a Lance Cracker product called Nekot cookies. I thought all products from Lance could be called “Nabs” but my North Carolina friends quickly informed me that only Toast Chee were “Nabs”. I had only been at East Carolina for a week and my immersion into Southern Culture had begun.



Well what ever you do or don’t call those crackers-just remember that 4.57 Billion Dollars is a lot of bread for a soup company to pay for crackers.



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