@mcdonalds April 4


I started the Coach4aday blog in 2014 and have done daily posts on one topic for each year. In 2014 my daily posts were on the “Beer of the Day”, 2015 it was “A Friend of a Friend”, 2016 I wrote about “North Carolina”, and in 2017 it was “Colleges and Universities”.
The one consistent piece of feedback I have received with this blog is the 2015 series on “A Friend of a Friend”. Readers and blog followers said please bring it back. The stats also back that up with the number of views each of those posts received.
So in 2018 two things will happen with the Coach4aday blog; One I plan to collaborate with a friend named John Rancke and revisit some of those 2015 “A Friend of a Friend” posts and do some new ones with a slightly different twist. I write the posts on odd-numbered days each month and John handles the even-numbered days.
In addition John and I will write about things we both are interested which will include basketball, food, people, music, our granddaughters, and great stories.
If you want to follow the blog via email go to the bottom right of the post and click the follow button.
My twitter handle is @coach4aday2 if you want to follow the blog that way.
John’s twitter handle is @johnrancke if you want to reach out to him.

April 4, 2018 McDonald’s: Behind the Arches

Post written by John Rancke

I found this book McDonald’s: Behind the Arches back in the mid 80’s and thoroughly enjoyed reading about how McDonald’s behind the scene became the most successful business model and the world’s leader in fast food. This is not the book the movie from 2017, The Founder is based on.

McDonald's book

It’s the story of how McDonald’s built their supply chain for everything from paper products to the very specific potato that would become their french fry. The dollars spent to find the exact potato and then how to cook it so it was always the same.

Most of the original suppliers that serviced McDonald’s did so on handshake agreements often giving up all other business in order to be exclusive to McDonald’s. No contracts just handshakes!

The many menu items that were added to the original burgers, cheeseburgers, fries, and apple pies came from ideas many of the franchisees came up with and pushed the corporate people to try it.

McDonald's old menu

It traces so much of the early history of building the giant, the failures and the successes. The mistakes in picking the wrong property and having to shutter some stores. The flops with some of the food items.

One of the best stories concerns the pickles on the hamburgers. Management noticed that every McDonald’s store that they visited there was always a lot of pickles discarded in the parking lot, so all the stores were told to eliminate the pickles from the burgers. Great cost saving measure when multiplied over so many stores. Once the pickles were eliminated, the phone calls and letters to corporate from irate patrons protesting the removal of the sour little sphere showed the big bosses that maybe we made a mistake and the pickles were returned to the menu.

The ability of McDonald’s to acquire all the real estate and become the world’s largest property owner is interesting.

McDonald's old store

I have loved McDonald’s since eating my 1st Double Cheeseburger in Charlotte on Independence Blvd before going to watch the North South Basketball Doubleheader at the old Charlotte Coliseum. Wrapped in paper under the heat lamp where the cheese and burgers would blend together to offer a great burger. So much better than today!!

Sometimes while watching a Final Four Championship game that you don’t give a hoot about allows you to remember great books or people or food or pets. Tonight it was the McDonald’s book written by John F. Love

Order it on Amazon. It’s really interesting reading!

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