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JULY 18, 2018 Kentucky Fried Chicken- It really is finger licking good
Post by John Rancke
KFC is taking its “finger lickin’ good” slogan a bit too far. The fried chicken fast food chain made two “edible” fingernail polishes for its fans in Hong Kong.
Teaming up with ad agency Ogilvy & Mather and food experts at McCormick, two shades were created that incorporate the restaurant’s top secret blend of 11 herbs and spices: Original Recipe and Hot & Spicy.
“To use, consumers simply apply and dry like regular nail polish, and then lick — again and again and again,” KFC explained.
While this is obviously a well-planned ad campaign to boost the brand in one of its Asian markets, KFC really did make this nail polish. It’s not making the product widely available, but the company did show off packaging in recent weeks. KFC also made a music video that focuses on the products without any actual fried chicken and invites customers in Hong Kong to cast a vote on their favorite flavor.
Perhaps if things go well, the chain will develop a Nashville Hot Chicken version for habitual finger lickers in the US. We’re crossing our chicken fingers.