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October 18, 2018 National Get to Know Your Customer Day
Post by John Rancke
Last week I had a dentist appointment in Lumberton with Dr. Butch Gane. I made plans to meet my substitute parents (Coach and Mrs. Read) for lunch after getting my molars inspected. Photo below of the Reads.
We decided to run to Thomas Pizza for lunch. We walk in , the waitress greats us and asks the Reads if they want their normal order. Both Coach and Mrs. Read decide to order something special that comes with a side salad. The waitress then asked ‘”Do you want your usual Ranch dressing with that”?
She knew what the Read’s normally ordered because she cared enough about her customer’s to pay attention. That is a lost art in today’s world.
Growing up every Christmas we would patiently wait on Christmas Eve for our father to close North Elm Pharmacy and get home so we could have our traditional Christmas Eve dinner.
July 15, 1958 Ad in Robesonian for Grand Opening of North Elm Pharmacy
Sometimes he would be running really late and our stomachs were growling. When he would get home, he would simply state “Nicky had a lot of furniture to deliver today and was running late”.
Yea. Nicky McKeithan had to get all the Christmas furniture delivered to all his customers before he could close Blackmon’s Furniture store.
1958 Ad for Blackmon’s Furniture in Robesonian
When he closed the store only then would he head straight for North Elm to pick up his last minute Christmas gifts for his wife Betty. Once Nicky walked out the door of North Elm on Christmas Eve, my Father could lock the doors and come home for Christmas Eve.
Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). This is a day to reach out to your patrons and get to know them better.
When businesses get to know your customers, you also get to know more about you need to grow. Remember when Main Street businesses were locally owned and operated? The owners knew you by name and knew your shopping habits. They typically knew what you wanted to buy, and if they didn’t have it, they were willing to get it in for you.
With the advent of the Internet and big-box stores, much of the personal attention has gone by the wayside. Get to Know Your Customers Day is a day to turn that around. Make it a point to get to know a little more about your customers and make each of them feel like they are your most important customer of the day.
And people say we don’t learn anything from studying our past.