Coach4aday blog posts are ideas that are shared to help people grow and learn.
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Each year the blog takes on a different focus. In 2019 the goal is for each post to bring you the reader a lesson, quote, message, or story that can help you grow.
I had a conversation recently with a few people who had been tasked to plan an event for a non-profit. The event was going to be a fund raiser and they wanted it to be done well.
They asked me some specifics about 3 or 4 events I had planned in my past life. One of the really good questions asked was what did I tell the planning committee at the first meeting.
My answer was the event was going to be successful because it would have a WOW factor. We wanted to exceed the expectations people might have prior to the event and if we did that it had WOW.
So what is the WOW factor. It is a bunch of little things that add up to WOW. The good news is WOW does not have to be expensive but it requires effort and a desire to exceed expectations.
- Do the unexpected-Example at a ticketed fundraiser that was a sit down dinner with open seating-one seat had an envelope under it with a refund of the ticket price. Nobody ever expects a refund.
- Make the ordinary the extraordinary experience-Example-Delta had a past practice of welcoming 1st Class Passengers by the Captain calling out their names. One pilot took it a step further-he came out of the cockpit preflight and welcomed each person by name. The passengers were all blown away that the pilot knew their names.
- Listen for opportunities to bring WOW to the event-A non-profit hosts a annual gala complete with live music from a band that does a lot of covers of hit songs. They event planners asked guests to list their favorite songs and the band selected one attendee to join them on stage while they performed their favorite song. Impressed.
- Anticipate the want and needs of others-One Non-Profit knew that a past attendee at their annual fundraiser had a loved one that could not be left alone. So they found a volunteer RN to be with their spouse while they attended.
If you are a leader, an event planner or a business owner you need to have WOW in your interactions with others.