Coach4aday blog posts are ideas that are shared to help people grow and learn. Would love for you to consider following the blog with one of the like buttons. You can follow by email at bottom right of post.
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Each year the blog takes on a different focus. In 2019 the goal is for each post to bring you the reader a lesson, quote, message, or story that can help you grow.
Most people if they own a business know the importance of establishing a BRAND. The best companies, institutions, and non-profits all attempt to have well established brands. In the 21st century many leaders establish a digital or social media BRAND.
Despite many people talking about and working hard to establish a BRAND the definition of what it actually is can be elusive. One place to start is listing what a BRAND is not.
A BRAND is not a logo. A BRAND is not an identity. A BRAND is not a product.
Brands are dynamic. A single brand means something unique to each person – be it a current consumer, potential consumer, employee, recruit, or the team you lead.
There is a something called a leadership BRAND. Brands are hard to define for people. They may talk about tangible things but in the end it emotion that makes a BRAND strong. It is the same when we discuss leadership.
When your leadership makes a great emotional connection to people you will have a BRAND that is loved and respected.
My definition of a BRAND is “sacred promise”. What do the people you lead know you will deliver on.