#9-enders February 21

Coach4aday is a daily blog that began in 2014. The posts are mostly shared ideas to help people grow and learn. You can follow the blog with one of the like buttons found on top left of Coach4aday website

In 2020 some Coach4aday posts will feature lessons learned by completing, planning, and experiencing 30 day challenges. The challenges include physical, mental, spiritual, and emotional.


Two weeks ago almost two years into retirement I activated my UNC Pembroke Livermore Library Card. I checked out some books including the fantastic read by Daniel Pink called When.

When by Daniel Pink

The premise of the book is there are hidden patterns of everyday life. Our moods and performance do fluctuate during the day. If we begin to understand these patterns and adjust to them we will perform better.

It should be no shock that these periods have a beginning, a midpoint, and a end. Each phase has variations that we need to grasp. It is in Chapter Five of the book titled Endings the concept of 9-enders is explained.


Adam Alter and Hal Hershfield are two social psychologists and they coined the phrase 9-enders to describe people in the last year of a life decade. It would mean in 2020 if you are age 19, 29,39,49,59,69, or 79 you are a 9-ender. You have reached the end of that decade. Endings according to Daniel Pink steer us on what we do and how we do it. Endings can help people become energized and attempt to take on lofty goals.

There is a fantastic article on ABC news on 9-enders. The short summary is people whose age is ending in the number 9 are more likely than others to reflect on their lives and make big changes.

I give the book, When high marks. There are a number of great take-aways especially if you happen to be a 9-ender this year. Keep in mind that 9-enders seem to get a lot out of 30 Day Challenges.

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